I love photography that celebrates an incredible personal achievement. People who have performed something out of character, out of the ordinary and inspirational. A life changing moment. Chris came into the Nottingham studio to mark a place in his life. A moment in time and a wonderful personal branding opportunity, if he wanted it. His story is private but I can tell you that he had lost an incredible amount of weight and gained a high level of fitness in the middle part of his life. He was fit and thin for the first time ever. I know that these photos made him very happy. I also know that Chris had started to train, encourage and develop other clients at his friend’s gym. These photos celebrate his personal achievement but also help him promote his personal branding and visual brand.