The event planner and brand identity


Wendy works very much behind the scenes organising large corporate events for ‘blue chip’ clients,  events that can include up to 500 delegates. She is strong, highly efficient and a larger than life personality. She is a true ‘go-to’ for any issues to resolve on the day. She is hands-on and central only if required, otherwise she is hidden in the background quietly observing.  A successful event for her is one where she is not ‘seen’ at all. Her shoot brief was to create images that demonstrated her strong and approachable personality as key aspects of her brand identity. Images that were striking, that would show some fluidity and movement and illustrate the ‘invisible’ person with this big personality.  Photos to show the person who is rarely seen. The dark grey/off black studio background creates a sense of drama and places Wendy at the centre of that drama, as should would be in her real day to day life.


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