It is important to understand the client’s brand to determine the best environments to use for maximum effect and impact for that client. As a commercial photographer with an intimate understanding of visual branding. I can combine the denotation and connotation required for a great on-brand shoot. The best approach for the making of your images and designing your shoot. This lady is an academic yet she is modern and relaxed by her positioning and working in an outside location. The location also suggests she is flexible as she can work anywhere.