It is important to gain a good basic understanding of a client’s brand. This better to determine the best environments to use for maximum effect and impact for that client. As a commercial photographer with a background in marketing, product development and branding, I have a strong understanding of visual branding and image making. I can combine the denotation and connotation required for the best on-brand shoot. My client is an academic, modern and she appears comfortable and relaxed in this position of working in an outside location. The location also suggests she is flexible, fluid, her office could be anywhere in Europe/ the World, as could be her meetings and clients. This images suggests she is not confined to or bound by a desk. Her office is where she choses.