The client here was a young, vibrant and successful recruitment company. The freelance designer submitted a detailed brief for the re-brand of client’s new website incorporating full details regarding on-brand identity, brand positioning and brand values. Commercial photography portraits were required for all the sales staff. These were to depict approachable and fun personalities of the staff to prospective clients. The gaze was detailed to be through the lens and also averted. It is difficult make someone laugh on prompt, some performed better than others and so a choice of scripted poses suited across the board. The location was agreed to be created and within the client’s boardroom. For this shoot the room had to be totally stripped out of chairs, boardroom table, to become an empty shell, There was no spare space to push items to the side. The shoot location was also three floors up and a lift that was not working to create this on site mini office studio.