This client, like many high-level B2B consultants, works from a home office. The visual requirement here was for business portrait photography; minimal, relaxed and natural to engage with clients. There wasn’t a desire to stress a particular environment or work-place, therefore the studio was the perfect and obvious solution. The brief was to suggest an approachable corporate personality, confident and with a relaxed feel and sense of the informal. We ‘lose the tie’ and keep the body posture, straight but open. A black studio background is contrasting and dramatic and adds to the impact of this portrait. The use of a large soft box to the side of the figure provides a softening of the facial features and adds to his approachability.